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Articles

At Cambridge Publications, we are constantly exploring new technologies and techniques, and assessing their impact on our clients and us. We have shared our findings through published articles, interviews, and papers. Here is a sampling.

Ten Things to Ask a Documentation or Training Vendor

Provides a handy list of questions to use when looking for an outsourcing vendor who can give you a start-to-finish product for your training or documentation needs.

Ten Cost-Cutting Tips for Training and Documentation

Offers thought-provoking ways to save money on your next training or documentation project, whether you have the work done in-house or outsource it.

How to Build a Sales Playbook

Cambridge Publications pioneered the concept of a “sales playbook.” Soft*Letter's Jeffrey Tarter, intrigued by the concept, interviewed Michael Krigsman to expound on this fresh and innovative idea.

Checklist for Choosing a Documentation or Training or Documentation

To find the right outsourcing vendor, you need to do some careful questioning and probing. This article gives you a handy list of criteria to look for.

Build Sales-Boosting Partnerships with Documentation and Training

Recommends innovative tools and techniques you can use to give your partners the skills and knowledge they need to sell more and sell faster.

Sales Playbook: Tool for Success

Describes how to create a sales playbook, a best practices guide to help your sales force or resellers position and sell your product or service to maximum benefit.

Method to the Madness Can Lead Way to Success

A methodology—a desirable sequence of activities, or best practices—gives team members a common roadmap for performing their roles efficiently and consistently. The benefits of methodologies and tips on how to create them are presented.

Making the Transition to Electronic Documentation

Cambridge Publications was a leader in moving from paper to electronic publishing. This article showed desktop publishers how to make the transition.

Multimedia Online Help System Tips

This interview article published by Soft*Letter, one of the computer industry's most respected newsletters, offers Cambridge Publications' tips for developing quality multimedia WinHelp systems.